- An introduction to AI marketing and its potential role for your marketing
- An overview of the current AI landscape
- Using AI to understand customer behaviour and to develop customer insights
- AI-Powered content creation including the different tools available
- How to use AI for data driven decision making and an overview of the tools and platforms
- Ethical considerations and guidelines for responsible AI use
Participants will leave with a foundation to leverage AI tools and technologies to enhance their marketing efforts, improve customer engagement, and drive business growth.